Governance, Innovation & Change
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Practices are routinised behaviours that depend on materials, competences, and meanings attached to specific acitivites.
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Practices are situated patterns of action that transcend individual action.1)
Practice theory treats practices as routinised types of behaviour consisting of several interconnected elements: forms of bodily activity, forms of mental activity, things and their use, background knowledge, know-how, states of emotion, and motivational knowledge.2) On this reading, practices are the primary unit of social analysis — neither individual behaviour nor social structure, but the shared, repeated performances that connect them.
The distinction between behaviour and practice matters for energy policy. Behaviour-change approaches target individual attitudes and choices, assuming that information provision or price signals will shift what people do. Practice-oriented approaches focus instead on the social, material, and infrastructural arrangements that make certain ways of doing things normal, easy, and expected — and others difficult or inconceivable. Shove (2010) argues that energy demand is better understood as the product of ordinary social practices than as the aggregated outcome of individual decisions, and that effective policy must engage with how practices change rather than simply trying to shift individual behaviour.3)
Behaviour vs. social practice
Behaviour refers to individual actions or responses. Social practice refers to the collective, repeated, and culturally embedded patterns through which people engage in everyday life. The distinction matters for how change is understood: behaviour-change frameworks focus on individual choices, while practice theory asks how the social and material conditions enabling particular ways of doing things come to be established or disrupted.4)
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